Sales & Marketing Services
Grow Your Business With The Right Sales & Marketing Strategy
Both sales and marketing work together to promote products and services. Marketing creates awareness for the product or service, showcases the product or service, and explains how it will solve a problem or address a pain point. In contrast, sales focus on implementing the sale and includes lead generation. Often, both sales and marketers focus on creating the right mix of products and services for the customer. However, the sales process may be slightly different depending on the company.
To start, sales and marketing must determine their funnels. In order to maximize revenue, a salesperson must have an understanding of how to create customer relationships. Once the funnels are defined, salespeople must know how to convert leads into customers. An effective sales and marketing alignment document will include a marketing plan, buyer personas, lead definitions, and other essential elements. It will also include an accountability plan that ensures that all parties are pulling their weight.
Work With Our Sales & Marketing Team To Boost Your Brand
To align the two departments, define common goals for each department. The alignment document will include customer profiles, buyer personas, lead definitions, and the protocol for handling leads. The document will also outline performance measurements and ensure that both departments are pulling their weight. This will increase the efficiency of processes and increase revenue for the company. The alignment will create a more positive environment for everyone. If the marketing and sales departments work together, each will be more effective.
If you want to increase your virality and get your product out to your customers, collaborate with Innovantedge. Whether you want to sell directly to your customers or wholesalers, we have a team of professional digital markets and wholesale experts ready to assist you. Work with a knowledgeable team to sell your product. Get started today!
Product Design
We work with some of the most talented product designers and mechanical engineers in the world to bring your product idea to a prototype. Designing your product the right way; both from a utility and design element, is one of the most important steps in the product development journey.
Manufacturing
With relationships and access to top of the line factories in both North America and across Asia, we assist you in finding the right manufacturers with the ability to mass produce your products while taking quality and budget into consideration.
Product Sourcing & Private Label
Is there an existing product that you would like to mass produce in your label? We work with mid to large sized companies in sourcing product manufacturers willing and able to produce most products. The sourcing process includes finding reputable manufacturers and requesting samples, MOQ’s, lead time information and pricing which are all key elements in helping our customers decide which manufacturer is right for their project.
Quality Control & Inspections
One of the most important parts of the production process is ensuring Quality Control during the various phases of the products manufacturing. We work with the factory in the initial phase to clearly outline the standards of which you expect and also follow up once production begins to ensure that the standards are being held up. Doing a final inspection before goods get shipped out of the factory can save a lot of headache, time and money. We provide a final inspection of goods prior to any products leaving the factory and communicate the details with our customers throughout the process.
Logistics
Understanding the logistics required for international trade is crucial to the day-to-day lifespan of your business. We work with warehousing, shipping, and logistics partners from around the globe to help ensure your logistics are in line with what you need them to be.
Branding
Having a great and high quality product is one thing; but it is also important to have the branding to match. We work with an extensive group of graphic designers, web developers, photographers and copywriters to ensure your brand look and messaging is on par with what you have envisioned.
Sales & Marketing
Getting your product out to the masses has its own sets of challenges and expertise. Whether your strategy is to build a direct to consumer sales model or wholesale to big box stores, or both; our team of both digital marketers and wholesale sales professionals are here to assist you.