Get The Right Branding To Match Your Product
Effective branding gives businesses a distinct advantage in highly competitive markets. A brand represents a promise to customers about the products and services a company offers, and it differentiates the business from other offerings. It is the identity of a company and is unique. It should be consistent and memorable. Before creating your brand, identify your target market and its uniqueness. Determine which consumers are most likely to engage with your brand.
A brand’s differential is the unique selling proposition. It must stand out from the competition in order to convince potential customers to purchase a product or service. This is accomplished by implementing a coherent, consistent message to customers. This strategy can make the difference between success and failure. If it works, it will generate brand loyalty and promote sales.
Improve Your Brand With Our Services
Branding is essential for your business. It helps potential customers recognize you and trust you. It is also necessary for attracting the right kind of customers. Using consistent branding will help you establish a reliable and credible brand image. As mentioned above, a strong brand name helps you stand out from the competition and create a loyal customer base. It also shows that you are an investment in your business and will earn repeat customers and referrals. When you have a brand identity, you can be sure that it will be remembered by your customers.
Collaborate with Innovantedge if you’re creating a brand to match your product. Tell us your idea and we’ll relay the details to our graphic designers, web developers, photographers, and copywriters to ensure that the brand you’ve envisioned comes to life on par with your business. Contact us today to get started!
We work with some of the most talented product designers and mechanical engineers in the world to bring your product idea to a prototype. Designing your product the right way; both from a utility and design element, is one of the most important steps in the product development journey.
With relationships and access to top of the line factories in both North America and across Asia, we assist you in finding the right manufacturers with the ability to mass produce your products while taking quality and budget into consideration.
Product Sourcing & Private Label
Is there an existing product that you would like to mass produce in your label? We work with mid to large sized companies in sourcing product manufacturers willing and able to produce most products. The sourcing process includes finding reputable manufacturers and requesting samples, MOQ’s, lead time information and pricing which are all key elements in helping our customers decide which manufacturer is right for their project.
Quality Control & Inspections
One of the most important parts of the production process is ensuring Quality Control during the various phases of the products manufacturing. We work with the factory in the initial phase to clearly outline the standards of which you expect and also follow up once production begins to ensure that the standards are being held up. Doing a final inspection before goods get shipped out of the factory can save a lot of headache, time and money. We provide a final inspection of goods prior to any products leaving the factory and communicate the details with our customers throughout the process.
Understanding the logistics required for international trade is crucial to the day-to-day lifespan of your business. We work with warehousing, shipping, and logistics partners from around the globe to help ensure your logistics are in line with what you need them to be.
Having a great and high quality product is one thing; but it is also important to have the branding to match. We work with an extensive group of graphic designers, web developers, photographers and copywriters to ensure your brand look and messaging is on par with what you have envisioned.
Sales & Marketing
Getting your product out to the masses has its own sets of challenges and expertise. Whether your strategy is to build a direct to consumer sales model or wholesale to big box stores, or both; our team of both digital marketers and wholesale sales professionals are here to assist you.